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DRIVE LIKE YOUR FAMILY LIVES HERE?

TLC, FAMILIES FOR SAFE STREETS PRESENT
A VISION ZERO SAFETY VIDEO
“Drive Like Your Family Lives Here”
The stories of five families devastated by traffic tragedy

The New York City Taxi and Limousine Commission (TLC), in partnership with Families For Safe Streets, the NYC Department of Transportation (DOT) and the New York City Police Department (NYPD), today presented the Vision Zero-inspired 15-minute video feature, “Drive Like Your Family Lives Here.” Among other future uses to come, the video will be integrated into driver training programs for prospective taxi and For-Hire Vehicle drivers, as well as fleet training programs at the Metropolitan Transportation Authority (MTA) and the NYC Department of Citywide Administrative Services (DCAS). The video may also be viewed through the TLC’s web site at www.nyc.gov/taxi starting March 31.

The video offers a frank and often emotional glimpse through the eyes of members of five featured families who have lost loved ones to traffic-related tragedies in recent years. These five families were among those attending the launch event, held at the Crosby Street Hotel in Lower Manhattan. The TLC produced the video as part of its ongoing mandate to help bring about an end to traffic fatalities, the principal goal of Mayor Bill de Blasio’s Vision Zero action plan. The TLC is one of three lead agencies tasked with implementing Vision Zero, alongside the NYPD and DOT.

The Video may be viewed tonight at: http://youtu.be/OAnSw3nzj0U

“Drive like your family lives here: that’s our message. These are all our children, our parents, our brothers and our sisters. These tragedies could be any of ours. We have each other’s lives in our hands. Above all things, Vision Zero is about all of us taking collective responsibility for making our streets safer,” said Mayor Bill de Blasio.

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